Just as the Heart and Stroke Foundation of Canada promised, Motion Metrics had a “heart-pumping, cheer-thumping” time riding the Big Bike on May 17th! After a round of team-building games, Motion Metrics hit the pavement to bike around the UBC campus twice.
The Big Bike is a unique fundraising event that has helped fund critical heart disease research in Canada for more than 25 years. Geared towards companies and community organizations, the Big Bike sees teams of 29 riders work together to pedal the Big Bike and raise awareness for the Heart and Stroke Foundation’s mission. To participate in the event, teams must commit to raising a minimum $50 per person. Last year, more than 70,000 riders in 200+ communities across Canada raised over $8 million.
Heart disease is a subject that hits close to home for many Canadians, including Motion Metrics employees. 1.6 million Canadians are living with the effects of heart disease and stroke, and 70 000 will die from these illnesses each year. Thankfully, 80% of premature heart disease is preventable and the Heart and Stroke Foundation is working hard to prevent these unnecessary tragedies. The proceeds from Big Bike go towards a range of research initiatives that harness the potential of regenerative medicine, develop new medications, close the gender gap in health outcomes, uncover the genetic roots of certain heart conditions, and identify lifestyle factors that contribute to illness.
The Big Bike is a fun way to raise money and awareness for a very worthy cause. We had a great time and look forward to participating in this wonderful event next year!